LOGO
MDL MISSION: Our mission is to facilitate seamless interactions between our clients and their customers. We optimize customer experience using technology that empowers our clients with valuable information in real time.
MDL CORE PRINCIPLES: MDL helps businesses connect to their in-store customers. As such, our aim is to position ourselves as champions of customer service, and experts in our industry.
COLORS
CLEARING SPACE
PRODUCTS
TYPOGRAPHY
MDL REPORTS STYLE GUIDE
These colors should only be used within printed reports, or related printed material.
REPORT COLORS (NEUTRAL)
MDL Neutral 500
HEX: #292929
RGB: 41 41 41
CMYK: 71 75 64 67
HEX: #292929
RGB: 41 41 41
CMYK: 71 75 64 67
MDL Neutral 400
HEX: #686868
RGB: 104 104 104
CMYK: 59 51 50 19
HEX: #686868
RGB: 104 104 104
CMYK: 59 51 50 19
MDL Neutral 300
HEX: #999696
RGB: 153 150 150
CMYK: 35 30 30 11
HEX: #999696
RGB: 153 150 150
CMYK: 35 30 30 11
MDL Neutral 200
HEX: #E5E3E3
RGB: 229 227 227
CMYK: 9 7 7 0
HEX: #E5E3E3
RGB: 229 227 227
CMYK: 9 7 7 0
MDL Neutral 100
HEX: #F9F9FA
RGB: 249 249 250
CMYK: 2 1 1 0
HEX: #F9F9FA
RGB: 249 249 250
CMYK: 2 1 1 0
REPORT COLORS (GREEN / RED)
MDL Green 400
HEX: #3C7036
RGB: 60 112 54
CMYK: 78 33 100 22
HEX: #3C7036
RGB: 60 112 54
CMYK: 78 33 100 22
MDL Green 300
HEX: #0DAA53
RGB: 13 170 83
CMYK: 81 4 95 0
HEX: #0DAA53
RGB: 13 170 83
CMYK: 81 4 95 0
MDL Green 100
HEX: #8DCEA7
RGB: 141 206 167
CMYK: 46 0 44 0
HEX: #8DCEA7
RGB: 141 206 167
CMYK: 46 0 44 0
MDL Red 400
HEX: #ED1C28
RGB: 237 28 40
CMYK: 0 100 96 0
HEX: #ED1C28
RGB: 237 28 40
CMYK: 0 100 96 0
MDL Red 200
HEX: #F58469
RGB: 245 132 105
CMYK: 0 60 58 0
HEX: #F58469
RGB: 245 132 105
CMYK: 0 60 58 0