Transform your car wash from a cost center to a profit center!
A typical dealerships spends $5 or more to wash a customer’s car either as part of their service visit or as part of the store’s complimentary car wash benefit.
Yet this remains one of the store’s least tracked operations which also has the ability to be a profit maker instead of a recurring cost to the dealership.
Dealer’s typically don’t have the time to manually scan each VIN going through the wash. This is where Car Wash Concierge™ can serve as a revenue generating, and retention, tool.
VIN Level Wash Analytics
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With MDL’s Car Wash Concierge™ solution, you can automatically track every car going through your wash with no human interaction needed. It’s all automatic with automated data loading into MDL’s data warehouse for opportunity mining in both Sales and Service. Simple Export to Excel allows you to manipulate the data any way you want for revenue generation, retention mining, and marketing.
Discovering Sales Opportunities with Car Wash Concierge™:
- Detailed record of how many times your customers are using your wash operation which can then be used as a benefit tool when negotiating with the customer.
- Wash tracking fully integrated with Sales Analytic tools such as AutoAlert, automotiveMastermind, Elead1one™, and RevenueRadar™
- Market to customers using your car wash even if they haven’t purchased at your dealership.
Discovering Service Opportunities with Car Wash Concierge™:
- Message to service advisers upon service wash completions.
- Customer lookup opportunities with your OEM database for open recalls and overdue service maintenance.
Real-Time Understanding of Wait Times:
- With Service Drive Concierge™ working in tandem with Car Wash Concierge™, MDL can provide you with data regarding actual car wash wait times based on initial service drive scans and vehicle car wash exit scans.
Process Implementation for Success
MDL doesn’t just give you the technology to succeed. We also provide process related consulting services at no additional cost to you to create a road-map for turning your car wash into a consistent money maker month after month.
MDL’s solutions combined with your motivated staff is 100% proven to create consistent revenue and increased customer retention.