Track Every Vehicle Through Your Wash By VIN for New Revenue & Increased Retention
A typical dealerships spends $5 or more to wash a customer’s car either as part of their service visit or as part of the store’s complimentary car wash benefit.
Yet this remains one of the store’s least tracked operations which also has the ability to be a profit maker instead of a recurring cost to the dealership.
Dealer’s typically don’t have the time to manually scan each VIN going through the wash. This is where Service Drive Concierge™ coupled with VIN$Wash can serve as a revenue tool and even a retention tool.
VIN Level Wash Analytics
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With MDL’s VIN$Wash solution, you can automatically track every car going through your wash with no human interaction needed. It’s all automatic with automated data loading into MDL’s data warehouse for opportunity mining in both Sales and Service. Simple Export to Excel allows you to manipulate the data any way you want for revenue generation or retention mining.
Discovering Sales Opportunities with VIN$Wash:
- Detailed record of how many times your customers are using your wash operation which can then be used as at benefit tool when negotiating with the customer.
- Wash tracking fully integrated with Sales Analytic tools such as AutoAlert and automotiveMastermind.
- Market to customers using your car wash that did not buy at your store
Discovering Service Opportunities with VIN$Wash:
- See who is using your wash that has not serviced with you in X months
- Breakdown of washes with RO and no RO for cost management
- Customer lookup opportunities with your OEM database for open recalls and overdue service maintenance
Real-Time Understanding of Wait Times:
- With Service Drive Concierge™ working with VIN$Wash, MDL can even provide you with data regarding actual car wash wait times based on initial service drive scans and vehicle car wash exit scans.
Process Implementation for Success
MDL doesn’t just give you the technology to succeed. We also provide process related consulting services at no additional cost to you to create a road-map for turning your car wash into a consistent money maker month after month.
MDL’s tools combined with motivated staff is 100% proven to create consistent revenue and increase customer retention.