Audi Central Houston

Project Profile

Location/Date: Houston, TX – November 2013

This Sonic Automotive store relocation of MDL’s existing customer Momentum Audi was planned for months in advanced with the Sonic facility construction crew. Audi USA also worked closely with MDL to make this a state of the art Audi showcase store using the latest MDL RFID technologies for Service Drive Concierge and completed Zonal Tracking. In short, a blueprint for Audi’s Progressive Retail vision of the future of dealerships.

For MDL, this was one of the most complex engineering projects undertaken with eight (8) readers and over twenty (20) antennas installed throughout the facility. The objectives at the start of the project in working with the Sonic team was to provide complete Work In Process tracking for every Service Advisor and build a detailed data farm for true cycle time analysis. Real time vehicle movements happen and are displayed on Service Advisor MIMO displays. One click of a mouse allows a Service Advisor or Shop Foreman to see the entire vehicle path and communicates events such as:

  • Vehicle arrival / loaner arrival
  • Floor vehicle is parked on
  • Entrance / exit time of the shop
  • Test drive duration
  • Car wash status

As for the customer experience, guests are welcomed visually both on their vehicle and their loaner vehicle during arrival with four (4) flat screen event displays. Valets greet the guests personally providing an instant ‘wow’ factor of true personalized service. Service Advisors receive instant alert arrivals. Sales staff receive instant alert arrivals. And for any extra special guests, Jared Lang (General Manager) or John Aulicino (Service Director) can flag individual guests for VIP notification. Now that’s how you make a guest feel like truly important and known!

Deployment Gear:

  • Eight (8) RFID readers throughout the facility with twenty (20) antennas.
  • Service lane mounting (entrance / exit)
  • Floor monitoring (bi directional)
  • Car wash tracking
  • MIMO mini displays for appointment and arrival event presentation.

Partner Products Fully Integrated with MyDealerLot:

  • TSD for Loaner Management
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