PROJECT PROFILE:
Buckhead, GA
From Mercedes-Benz of Buckhead’s location on Piedmont Road, their dealership serves some of Atlanta’s most discerning residents. They strive to provide the highest level of service through a combination of Mercedes-Benz based training programs and their own internal system of employee training. Their commitment to quality has helped them build an impressive culture geared toward making the customer’s experience second to none within the Mercedes-Benz family of dealerships.
EyeQ sat down with their Parts and Service Director, James Penney, to discuss why Mercedes-Benz of Buckhead decided to utilize EyeQ’s technologies within their facility, and how these solutions fit with their commitment to Customer Service in terms of expediency and personalization for their guests throughout the entire service process. Our discussion with Mr. Penney began with the topic of overall customer care, and we quickly learned that dealerships and manufacturers across the automotive industry are placing increasing demands on the service department to contribute to both customer retention and new vehicle sales. James stated that EyeQ’s suite of technologies and services makes this request easier to achieve through the unique engagement and tracking qualities offered via our RF Identification, License Plate Recognition, Web Dispatching, and app-based platforms.
These technologies are components of EyeQ’s Virtual Service Advisor (VSA) solution. VSA is integrated with many other service and sales-related software solutions in the following categories: DMS, Tablet, Loaner, CRM, CIM, Equity, Loyalty, and Key Tracking. Through real-time messaging, a customer can pull into the service drive, be greeted by name, and then rest assured that their vehicle is tracked throughout the service process for a timely completion. In addition, EyeQ’s Dispatch Master helps dealership personnel know exactly where the customer’s vehicle is via heads-up displays mounted in areas such as the service drive, shop, and the detail area. EyeQ’s software helps the dealership to not only track a customer’s vehicle and message when appropriate, but also assists in identifying any service and/or time bottlenecks that may be occurring within the facility during the vehicle/customer’s visit.
As we discussed the finer points of the EyeQ installation with Mr. Penney, we were overlooking the service drive as vehicle and owner information was popping up on 65” monitors, customers were being greeted by name, and alerts were being sent to service and sales advisors alike. The result was a swift-flowing river of vehicle intake and delivery that was personalized to each owner. All of them, automatically tracked through EyeQ’s Dispatching tool and available for instant query within the software. This level of asset identification, vehicle tracking, and time management provides a surgically precise way to control dealership workflow in incredible ways… not to mention help sell more vehicles in the process!
Mercedes-Benz of Buckhead is a prime example of how EyeQ’s solution suite provides a seamless and data-rich system that allows any dealership to consistently achieve the following:
- Higher CSI / Loyalty scores
- Enhanced service process through improved vehicle tracking and messaging capabilities
- Sell more vehicles from their service department by bringing the service customer together with their sales representative at the right time
The solution is elegant, easy to use, simple to manage, and customizable to fit your individual dealership needs.
Contact us today for an in-depth discussion regarding your dealership, our technology, and how we can help you achieve your specific goals.
