WHAT IS IT? WHY DO I NEED IT?
WHAT IS LICENSE PLATE RECOGNITION?
License Plate Recognition (LPR) technology involves the use of cameras that read license plates and identify vehicles. LPR is often associated with law enforcement, but it is also a valuable tool for retailers to connect with customers and personalize their in-store experience. Dealerships in particular can deploy automated greetings, record client activity, notify managers, and identify additional sales and service opportunities from the service drive. MDL’s solution Service Drive Concierge uses LPR in this way to instantly connect dealerships to their customers’ data the moment they arrive.
WHAT ARE THE BENEFITS?
License Plate Recognition has seen serious interest in the past years from law enforcement, traffic controllers, retailers, and automotive dealers. Utilizing this technology provides an easy way to access relevant data instantly with little work or oversight require. Some benefits include:
- Automatic record keeping based upon vehicle history
- Subsystem management and task scheduling
- Immediate identification and real-time tracking
- Lot & Customer activity heat mapping
HOW DOES OUR LPR WORK?
MDL installs LPR cameras at key locations around your dealership, such as your service drive and car wash. MDL’s LPR system is fully integrated with your DMS, which means instant identification of your service guests that we provide to your staff. This empowers you to greet the guest by name, expedite service initiation and vehicle re-delivery, or even view predictive sales analytics to discuss a trade-in opportunity. Please visit our Service Drive Concierge product page for more information.